Baby Bear Organics is a clothing brand specialising in eco-friendly baby accessories made from 100% organic cotton and eco-friendly bamboo fibre fabric. The company prioritises sustainability, comfort, and ethical practices in its products.

The brief was to create a logo design that embodied the essence of Baby Bear Organics, along with packaging that reflects the brand's commitment to sustainability and appeals to eco-conscious parents.

The logo conception embodies the brand's commitment to sustainability and comfort. It features a minimalist depiction of a baby bear cub cradling a negative space forest motif. The bear, depicted in soft, rounded lines, evokes a sense of innocence and warmth. The typography is clean, using a playful, child-like font that communicates the brand's contemporary approach, and the colour palette consists of earthy tones, reflecting the brand's connection to nature and ecological awareness.