Price guide ‘24-’25.
Transparent charging structure based on the project and scope.
With over 15 years of experience working in graphic design, I know who I work best with. My charges for logo, branding or identity projects will vary based on the written project brief, project scope and required work. However, I have guide charges that cover 80% of the projects I work on.
The charges and outlines below are guidelines; every project I work on needs a little more or a little less of that, so once I’ve spoken to you and looked at the brief, I can firm things up.
Logos.
Just your logo, in all the formats you need together with basic brand guidelines.
This is the most common type of project I work on, and includes:
• Briefing & questions
• Research
• Initial concept drafting (up to 3 iterations)
• Primary concept development (includes 3 revisions if required)
• Artworking
• Basic brand guidelines
Logo design projects start at £700.00 (ex VAT).
Branding.
Branding projects can take in so many different elements that it can be hard to give a base cost without sight of your brief.
A full branding project is typically an extension of a logo design project but has different stages at different times.
A branding project may include:
• Logo design (as above)
• Style guide
• Trademark research
• Tone of voice, taglines, etc
• And so on
It will also usually include the elements from the logo design project above.
Branding projects start at £2500.00 (ex VAT).
Identity.
When you have a current logo but don’t have all your other collateral designed.
Often businesses start with a logo and organically grow their branding from there, only to discover later down the line that their marketing materials are all over the shop.
Identity (also called Corporate Identity) will get all your marketing and comms materials lined up under your logo.
These projects are somewhat of a halfway house between logo and branding jobs and can be large or small.
Examples of identity work may include:
• Extended stationery design
• Signage
• Vehicle livery
• Uniforms & workwear
• Slide decks & presentations
• Presentations, brochure covers, and print work
• Social media assets
• Icons, infographics, and other graphic elements
As each identity project has its own list of ingredients, I price these projects based on the amount of stuff you require.
Identity work is charged at a fixed cost against a fixed spec. I work by-the-hour at £30.00 (ex VAT) per hour, and will assign a project a number of hours based on the scope and deliverables.
Rebrands.
This is going to need a conversation.
I don’t take on, or provide costs for any rebranding projects without an initial conversation.
Rebrands can be massively challenging projects, so any ballpark prices here would be wild guesses.